MaidPro franchise review
Entity: MaidPro Franchise, LLC
Parent: The Riverside Company / Threshold Brands
Ownership: PE-backed
Franchising since: 1997
237
System Size
franchised outlets, end 2024
$109K–$158K
Initial Investment
Item 7 range
$30,000
Annual Fees at $300K
#2 of 7 in cohort
-9 units
3-Year Net Growth
Stabilizing
Where MaidPro Stands vs. Peers
Fee burden (at $300K)
$30,000/yr
#2 of 7
Royalty rate
6%
flat rate — simplest structure in cohort
Marketing floor
2% brand fund
low (8% total ongoing = royalty + brand fund only)
2024 attrition
3.0%
moderate
Disclosure quality
Good
5th of 7
Peer comparisons from
fee burden,
system health,
cost to enter
analysis.
Biggest Watchouts Editorial
- △ Franchise Option Program creates a bifurcated royalty structure: standard 6% vs 10% for franchisees who entered through the option program.
- △ Technology fee of $500/month ($6,000/year) is above average for the cohort.
- △ Table 1 in the FDD contains a year-label typo (third row labeled “2023” should be “2024”) — document quality blemish.
- △ Confidentiality clauses restrict some former franchisees from speaking openly.
- △ Wide performance dispersion: Q1 avg $958K vs Q4 avg $134K (7:1 ratio between top and bottom quintile).
Strongest Positives Editorial
- ✓ Simplest fee structure in the cohort: 6% flat royalty + 2% brand fund = 8% total. No tiered schedules, no mandatory local marketing minimums.
- ✓ System stabilized in 2024 (0 net change) after 3 years of mild contraction.
- ✓ Turnover rate improving: 15.0% → 12.4% → 8.4% over 3 years.
- ✓ Average gross sales of $461,941 with useful quintile breakdowns.
- ✓ Transfer fee of only $5,000 — lowest in the cohort.
Fee Burden Position Modeled
| Revenue Level |
Annual Fees |
% of Revenue |
Rank |
| $200,000 |
$22,000 |
11.0% |
2 of 7 |
| $300,000 |
$30,000 |
10.0% |
2 of 7 |
| $400,000 |
$38,000 |
9.5% |
2 of 7 |
| $500,000 |
$46,000 |
9.2% |
2 of 7 |
Year 5 assumptions, single territory. See full methodology.
Franchise Option Program
Franchisees who entered through the $0-down Franchise Option Program pay 10% royalty instead of 6%. This affects per-brand fee comparisons.
System Health
| Year |
Opened |
Closed |
Net Change |
End Count |
| 2022 |
19 |
24 |
-5 |
241 |
| 2023 |
12 |
16 |
-4 |
237 |
| 2024 |
7 |
7 |
+0 |
237 |
Disclosure Quality Editorial
Item 19 provides system-wide average gross consumer sales of $461,941 (median $397,548) across 231 outlets with quintile breakdowns. Wide dispersion: Q1 avg $958K vs Q4 avg $134K. Jobs data also provided.
Get the MaidPro Decision Report
Full fee burden modeling, Item 19 translation, risk flags, investment breakdown
analysis, and specific discovery day questions — the analysis that takes
this brand from “interesting” to “ready to evaluate.”
One-time purchase · Single brand · Instant delivery
What’s in the report
1Fee Burden Deep Dive
Dollar-level modeling at 4 revenue levels with component breakdown, minimum triggers, and year-by-year escalation
2Item 19 Translation
What the financial performance data actually says — and what it conspicuously omits
3Investment Breakdown
Where the initial investment goes, what’s negotiable vs. fixed, what the FDD footnotes bury
4System Health Narrative
Churn context, closure patterns, transfer trends — what the Item 20 numbers actually mean
5Risk Flags & Litigation
Regulatory history, entity changes, franchise dispute outcomes, and what they signal
6Discovery Day Questions
Specific, data-informed questions to ask the franchisor — derived from this brand’s FDD
7Peer Positioning
How this brand compares across the full residential cleaning category with narrative context
Compare Other Brands
See how MaidPro compares to other residential cleaning franchise brands in the cohort.