Lawn franchise startup cost compared across 5 brands
Franchise fees and initial investment ranges.
from Items 5 (fees) and 7 (investment) of each 2025 FDD.
Initial Franchise Fee
| Brand |
Fee |
Notes |
| NaturaLawnLowest |
$39,500 |
$39.5K standard. Discounts for existing lawn care operators. |
| Spring-Green |
$45,000 |
$45K franchise fee + $35K marketing campaign + $16.5K property data. |
| Weed Man |
$30,000–$50,000 |
$30K–$50K based on territory population. Seasonal early-payment discounts (5–10%). |
| Lawn Pride |
$40,050–$62,300 |
$0.89/Targeted Household. Typical $40K–$62K. Neighborly discounts available. |
| Lawn DoctorHighest |
$127,000 |
$50K license + $70.6K training/supply + $6.4K equipment deposits. Highest in lawn cohort. |
Total Initial Investment
Includes franchise fee, equipment, marketing, training, and working capital reserves.
| Brand |
Low |
High |
Midpoint |
Reserves |
| Weed ManLowest |
$81,150 |
$109,400 |
$95,275 |
3 months |
| NaturaLawn12-mo reserves |
$77,500 |
$152,650 |
$115,075 |
6 months |
| Spring-Green |
$117,543 |
$134,342 |
$125,942 |
3 months |
| Lawn Doctor |
$150,070 |
$177,052 |
$163,561 |
3 months |
| Lawn Pride |
$141,215 |
$243,710 |
$192,462 |
3 months |
What’s in the Investment
| Brand |
Notable Inclusions |
| Lawn Doctor |
$70.6K mandatory training/supply (on top of $50K license). $6K–$14K holiday lighting inventory. 3-mo reserves. |
| Weed Man |
$4.6K training + $6.25K software/hardware. $25K–$30K reserves (3 months). Lowest total in lawn cohort. |
| Spring-Green |
$35K Initial Marketing Campaign + $16.5K Property Data Fee. $5.5K equipment (20% down on lease). 3-mo reserves. |
| NaturaLawn |
$60K–$80K annual marketing is the largest line item. Plus $150K–$250K credit line required. 6-mo reserves. |
| Lawn Pride |
$81.7K–$146K reserves (3 months) includes $80K Year 1 Local Marketing Spend. Highest reserves in cohort. |
Royalty Structure
| Brand |
Rate |
Structure |
| Lawn Pride |
8% |
Flat rate. Roll-In franchisees get reduced 4–6%. |
| Weed Man |
6.5% / 5.5% |
Tiered at $1M. Lowest rate in lawn cohort. |
| NaturaLawn |
9% / 7% |
Reduces to 7% at renewal if $500K+ sustained. |
| Spring-Green |
10% / 9% / 8% |
Triple-tiered by revenue bracket. |
| Lawn Doctor |
10% |
Flat rate on Net Revenues. Plus 15% on out-of-territory. |
Considering a specific brand? Decision Reports with full investment breakdowns available for select brands.
See available reports →