Franchise fees and initial investment ranges. Extracted from Items 5 (fees) and 7 (investment) of each 2025 FDD.
| Brand | Fee | Notes |
|---|---|---|
| NaturaLawnLowest | $39,500 | $39.5K standard. Discounts for existing lawn care operators. |
| Spring-Green | $45,000 | $45K franchise fee + $35K marketing campaign + $16.5K property data. |
| Weed Man | $30,000–$50,000 | $30K–$50K based on territory population. Seasonal early-payment discounts (5–10%). |
| Lawn Pride | $40,050–$62,300 | $0.89/Targeted Household. Typical $40K–$62K. Neighborly discounts available. |
| Lawn DoctorHighest | $127,000 | $50K license + $70.6K training/supply + $6.4K equipment deposits. Highest in lawn cohort. |
Includes franchise fee, equipment, marketing, training, and working capital reserves.
| Brand | Low | High | Midpoint | Reserves |
|---|---|---|---|---|
| Weed ManLowest | $81,150 | $109,400 | $95,275 | 3 months |
| NaturaLawn12-mo reserves | $77,500 | $152,650 | $115,075 | 6 months |
| Spring-Green | $117,543 | $134,342 | $125,942 | 3 months |
| Lawn Doctor | $150,070 | $177,052 | $163,561 | 3 months |
| Lawn Pride | $141,215 | $243,710 | $192,462 | 3 months |
| Brand | Notable Inclusions |
|---|---|
| Lawn Doctor | $70.6K mandatory training/supply (on top of $50K license). $6K–$14K holiday lighting inventory. 3-mo reserves. |
| Weed Man | $4.6K training + $6.25K software/hardware. $25K–$30K reserves (3 months). Lowest total in lawn cohort. |
| Spring-Green | $35K Initial Marketing Campaign + $16.5K Property Data Fee. $5.5K equipment (20% down on lease). 3-mo reserves. |
| NaturaLawn | $60K–$80K annual marketing is the largest line item. Plus $150K–$250K credit line required. 6-mo reserves. |
| Lawn Pride | $81.7K–$146K reserves (3 months) includes $80K Year 1 Local Marketing Spend. Highest reserves in cohort. |
| Brand | Rate | Structure |
|---|---|---|
| Lawn Pride | 8% | Flat rate. Roll-In franchisees get reduced 4–6%. |
| Weed Man | 6.5% / 5.5% | Tiered at $1M. Lowest rate in lawn cohort. |
| NaturaLawn | 9% / 7% | Reduces to 7% at renewal if $500K+ sustained. |
| Spring-Green | 10% / 9% / 8% | Triple-tiered by revenue bracket. |
| Lawn Doctor | 10% | Flat rate on Net Revenues. Plus 15% on out-of-territory. |
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