Growth, attrition, and churn over 3 years (2022–2024). Extracted from Item 20 (outlet counts) of each 2025 FDD.
| Brand | Franchised | Co.-Owned | Total | Age |
|---|---|---|---|---|
| Lawn DoctorLargest | 653 | 0 | 653 | 58 yrs |
| Spring-Green | 126 | 30 | 156 | 48 yrs |
| Weed Man | 121 | 0 | 121 | 30 yrs |
| NaturaLawn | 88 | 10 | 98 | 36 yrs |
| Lawn Pride | 35 | 1 | 36 | 2 yrs |
| Brand | 2022 | 2023 | 2024 | 3-Year Net | Trajectory |
|---|---|---|---|---|---|
| Lawn Doctor | +11 | +6 | +23 | +40 | Accelerating |
| Lawn Pride | +0 | +5 | +30 | +35 | Explosive launch |
| Weed Man | +9 | +14 | +4 | +27 | Stable (contract restructure) |
| NaturaLawn | +4 | +4 | -2 | +6 | Stable niche |
| Spring-Green | +2 | -2 | +4 | +4 | Flat |
| Brand | Opened | Terminated | Ceased / Non-Renewed | Transferred |
|---|---|---|---|---|
| Lawn Doctor | 63 | 23 | 0 | 59 |
| Spring-Green | 8 | 2 | 2 | 10 |
| Weed Man | 31 | 2 | 2 | 30 |
| NaturaLawn | 9 | 0 | 2 | 0 |
| Lawn Pride | 35 | 0 | 0 | 0 |
Terminations + non-renewals + ceased operations as % of start-of-year outlets. Excludes transfers (ownership changes — outlet stays open).
| Brand | Terminations | Non-Renewals | Ceased Ops | Total | % of Start |
|---|---|---|---|---|---|
| Weed Man | 0 | 0 | 0 | 0 | 0.0% |
| Spring-Green | 0 | 0 | 0 | 0 | 0.0% |
| Lawn Pride | 0 | 0 | 0 | 0 | 0.0% |
| Lawn Doctor | 1 | 0 | 0 | 1 | 0.2% |
| NaturaLawn | 0 | 0 | 2 | 2 | 2.0% |
Want the full system health narrative for a specific brand?
Get a Decision Report — $99 →